Pricing

Pricing plans for optical stores at different stages

Start with Basic Free, move to Pro WhatsApp at Rs. 599/month, or choose Custom B2B for advanced rollout and custom workflow needs.

Updated 22 March 2026 Refreshes 5 April 2026 4 min read

The pricing structure is designed to keep the basic platform free forever, offer a paid live WhatsApp layer for repeat-sales automation, and support no-fixed-cost B2B customization for chains or rollout-heavy buyers.

Free Trial plan

For a store that wants to run a full month on real billing before paying anything

Price: Free for 1 month

Choose this plan by matching the store's current operating load, not only the number of users. A single shop may need stronger CRM and reporting if repeat visits, pending jobs, and stock control are already becoming difficult to review.

For growing teams, pricing should be evaluated against the cost of missed follow-ups, manual reporting, billing delays, and owner time spent checking disconnected records.

  • Everything in Standard for one month
  • GST-ready billing, invoices, and shop setup
  • Customer CRM, prescriptions, and order lifecycle
  • Offline desktop app for the counter
  • Appointments and walk-in queue management
  • Your data stays yours if you do not continue

Basic plan

For a single-counter store that wants full billing on the web and offline

Price: Rs. 299/month

Choose this plan by matching the store's current operating load, not only the number of users. A single shop may need stronger CRM and reporting if repeat visits, pending jobs, and stock control are already becoming difficult to review.

For growing teams, pricing should be evaluated against the cost of missed follow-ups, manual reporting, billing delays, and owner time spent checking disconnected records.

  • One user login
  • GST-ready billing, invoices, and shop setup
  • Customer CRM, prescriptions, and order lifecycle
  • Offline desktop app that keeps billing without internet
  • Inventory visibility with low-stock awareness
  • Appointments and walk-in queue management

Standard plan

For stores with staff, where more than one person needs to be logged in

Price: Rs. 599/month

Choose this plan by matching the store's current operating load, not only the number of users. A single shop may need stronger CRM and reporting if repeat visits, pending jobs, and stock control are already becoming difficult to review.

For growing teams, pricing should be evaluated against the cost of missed follow-ups, manual reporting, billing delays, and owner time spent checking disconnected records.

  • Everything in Basic
  • Up to ten user logins with roles
  • Live WhatsApp CRM automation and campaign workflows
  • Vendor purchases, refill suggestions, and supplier desk
  • Reports, decision console, and business visibility
  • AI assistant with smart search, OCR, and guided actions

Hospital plan

For eye hospitals and chains that need clinical workflows and a guided rollout

Price: Rs. 999/month

Choose this plan by matching the store's current operating load, not only the number of users. A single shop may need stronger CRM and reporting if repeat visits, pending jobs, and stock control are already becoming difficult to review.

For growing teams, pricing should be evaluated against the cost of missed follow-ups, manual reporting, billing delays, and owner time spent checking disconnected records.

  • Everything in Standard
  • Up to twenty-five user logins
  • Hospital and clinical workflows
  • Multi-branch access, branch comparison, and stock transfers
  • Advanced rollout planning, migration, and integration support
  • Commercial customization for chains and high-scale operations

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Frequently asked questions

Which plan is best for a single optical store?

Basic Free is positioned for single stores that need billing, orders, prescriptions, appointments, CRM, and daily control without monthly software cost.

Which plan includes paid live WhatsApp automation?

Pro WhatsApp is the best fit when a store wants paid live WhatsApp campaigns, AI assistance, refill suggestions, reports, and stronger day-to-day operational guidance.

When should a business choose Custom B2B?

Custom B2B fits multi-branch businesses, rollout-heavy teams, distributors, and owners who need branch governance, custom workflows, integrations, and implementation support.