Pricing plans for optical stores at different stages
Start with Basic Free, move to Pro WhatsApp at Rs. 599/month, or choose Custom B2B for advanced rollout and custom workflow needs.
Updated 22 March 2026Refreshes 5 April 20264 min read
The pricing structure is designed to keep the basic platform free forever, offer a paid live WhatsApp layer for repeat-sales automation, and support no-fixed-cost B2B customization for chains or rollout-heavy buyers.
Basic Free plan
For optical stores that want full daily operations without monthly software cost
Price: Rs. 0/month
Choose this plan by matching the store's current operating load, not only the number of users. A single shop may need stronger CRM and reporting if repeat visits, pending jobs, and stock control are already becoming difficult to review.
For growing teams, pricing should be evaluated against the cost of missed follow-ups, manual reporting, billing delays, and owner time spent checking disconnected records.
GST-ready billing, invoices, and shop setup
Customer CRM, prescriptions, and order lifecycle
Appointments and walk-in queue management
Inventory visibility with low-stock awareness
Basic reminders and reusable message templates
All core store features included from the start
Pro WhatsApp plan
For stores that want paid live WhatsApp campaigns, automation, and faster repeat sales
Price: Rs. 599/month
Choose this plan by matching the store's current operating load, not only the number of users. A single shop may need stronger CRM and reporting if repeat visits, pending jobs, and stock control are already becoming difficult to review.
For growing teams, pricing should be evaluated against the cost of missed follow-ups, manual reporting, billing delays, and owner time spent checking disconnected records.
Everything in Basic Free
Vendor purchases, refill suggestions, and supplier desk
Live WhatsApp CRM automation and campaign workflows
Paid WhatsApp follow-up for recall, due, pickup, and win-back flows
Reports, decision console, and business visibility
AI assistant with smart search, OCR, and guided actions
Staff roles, targets, and priority onboarding support
Custom B2B plan
For B2B rollouts, custom workflows, chains, distributors, and partnership-led deployments
Price: Custom
Choose this plan by matching the store's current operating load, not only the number of users. A single shop may need stronger CRM and reporting if repeat visits, pending jobs, and stock control are already becoming difficult to review.
For growing teams, pricing should be evaluated against the cost of missed follow-ups, manual reporting, billing delays, and owner time spent checking disconnected records.
Everything in Pro WhatsApp
Multi-branch access, branch comparison, and stock transfers
Super admin controls for shops, plugins, and platform settings
Lead discovery, SEO automation, and growth engine workflows
Advanced rollout planning, migration, and integration support
Custom implementation for chains and high-scale operations
Commercial customization based on business-to-business workflow needs
Optical Mart: India’s all-in-one optical shop management software for billing, CRM, appointments, orders, prescriptions, inventory, AI, branches, and growth. Trusted by optical retailers for practical daily control and repeat-customer growth.
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Frequently asked questions
Which plan is best for a single optical store?
Basic Free is positioned for single stores that need billing, orders, prescriptions, appointments, CRM, and daily control without monthly software cost.
Which plan includes paid live WhatsApp automation?
Pro WhatsApp is the best fit when a store wants paid live WhatsApp campaigns, AI assistance, refill suggestions, reports, and stronger day-to-day operational guidance.
When should a business choose Custom B2B?
Custom B2B fits multi-branch businesses, rollout-heavy teams, distributors, and owners who need branch governance, custom workflows, integrations, and implementation support.