Pricing

Pricing plans for optical stores at different stages

Start with Basic Free, move to Pro WhatsApp at Rs. 599/month, or choose Custom B2B for advanced rollout and custom workflow needs.

Updated 22 March 2026 Refreshes 5 April 2026 4 min read

The pricing structure is designed to keep the basic platform free forever, offer a paid live WhatsApp layer for repeat-sales automation, and support no-fixed-cost B2B customization for chains or rollout-heavy buyers.

Basic Free plan

For optical stores that want full daily operations without monthly software cost

Price: Rs. 0/month

Choose this plan by matching the store's current operating load, not only the number of users. A single shop may need stronger CRM and reporting if repeat visits, pending jobs, and stock control are already becoming difficult to review.

For growing teams, pricing should be evaluated against the cost of missed follow-ups, manual reporting, billing delays, and owner time spent checking disconnected records.

  • GST-ready billing, invoices, and shop setup
  • Customer CRM, prescriptions, and order lifecycle
  • Appointments and walk-in queue management
  • Inventory visibility with low-stock awareness
  • Basic reminders and reusable message templates
  • All core store features included from the start

Pro WhatsApp plan

For stores that want paid live WhatsApp campaigns, automation, and faster repeat sales

Price: Rs. 599/month

Choose this plan by matching the store's current operating load, not only the number of users. A single shop may need stronger CRM and reporting if repeat visits, pending jobs, and stock control are already becoming difficult to review.

For growing teams, pricing should be evaluated against the cost of missed follow-ups, manual reporting, billing delays, and owner time spent checking disconnected records.

  • Everything in Basic Free
  • Vendor purchases, refill suggestions, and supplier desk
  • Live WhatsApp CRM automation and campaign workflows
  • Paid WhatsApp follow-up for recall, due, pickup, and win-back flows
  • Reports, decision console, and business visibility
  • AI assistant with smart search, OCR, and guided actions
  • Staff roles, targets, and priority onboarding support

Custom B2B plan

For B2B rollouts, custom workflows, chains, distributors, and partnership-led deployments

Price: Custom

Choose this plan by matching the store's current operating load, not only the number of users. A single shop may need stronger CRM and reporting if repeat visits, pending jobs, and stock control are already becoming difficult to review.

For growing teams, pricing should be evaluated against the cost of missed follow-ups, manual reporting, billing delays, and owner time spent checking disconnected records.

  • Everything in Pro WhatsApp
  • Multi-branch access, branch comparison, and stock transfers
  • Super admin controls for shops, plugins, and platform settings
  • Lead discovery, SEO automation, and growth engine workflows
  • Advanced rollout planning, migration, and integration support
  • Custom implementation for chains and high-scale operations
  • Commercial customization based on business-to-business workflow needs

Related pages in this topic cluster

Optical Shop Management Software India | Optical Mart

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Optical Software Features | Optical Mart

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Optical Mobile Catalog App | Optical Mart

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Optical Software by City | Optical Mart

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Optical Software Solutions | Optical Mart

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Frequently asked questions

Which plan is best for a single optical store?

Basic Free is positioned for single stores that need billing, orders, prescriptions, appointments, CRM, and daily control without monthly software cost.

Which plan includes paid live WhatsApp automation?

Pro WhatsApp is the best fit when a store wants paid live WhatsApp campaigns, AI assistance, refill suggestions, reports, and stronger day-to-day operational guidance.

When should a business choose Custom B2B?

Custom B2B fits multi-branch businesses, rollout-heavy teams, distributors, and owners who need branch governance, custom workflows, integrations, and implementation support.