Pricing

Pricing plans for optical stores at different stages

Choose a plan based on your store size, workflow complexity, automation needs, and branch structure. Guru It Services supports onboarding for every tier.

Updated 21 March 2026 Refreshes 18 April 2026 4 min read

The pricing structure is designed to let a single-store optical shop start cleanly and then move into AI, CRM automation, purchases, reports, branch operations, and enterprise controls when the business grows.

Starter plan

For single optical stores starting clean digital operations

Price: Rs. 299/month

  • GST-ready billing, invoices, and shop setup
  • Customer CRM, prescriptions, and order lifecycle
  • Appointments and walk-in queue management
  • Inventory visibility with low-stock awareness
  • Basic reminders and reusable message templates

Growth plan

For growing optical businesses that need automation and deeper control

Price: Rs. 599/month

  • Everything in Starter
  • Vendor purchases, refill suggestions, and supplier desk
  • WhatsApp CRM automation and campaign workflows
  • Reports, decision console, and business visibility
  • AI assistant with smart search, OCR, and guided actions
  • Staff roles, targets, and priority onboarding from Guru It Services

Enterprise plan

For multi-branch teams and platform-scale operations

Price: Custom

  • Everything in Growth
  • Multi-branch access, branch comparison, and stock transfers
  • Super admin controls for shops, plugins, and platform settings
  • Lead discovery, SEO automation, and growth engine workflows
  • Advanced rollout planning, migration, and integration support
  • Custom implementation for chains and high-scale operations

Related pages in this topic cluster

Optical Software Solutions

Feature-focused landing pages for billing, inventory, CRM, prescriptions, orders, appointments, and marketing.

Frequently asked questions

Which plan is best for a single optical store?

Starter is positioned for single stores that need billing, orders, prescriptions, appointments, and clean daily control without a heavy rollout.

Which plan includes AI, CRM automation, and deeper visibility?

Growth is the best fit when a store wants AI assistance, refill suggestions, WhatsApp CRM, reports, and stronger day-to-day operational guidance.

When should a business move to Enterprise?

Enterprise fits multi-branch businesses, rollout-heavy teams, and owners who need branch governance, super admin tooling, growth automation, and custom implementation support.