Product Features

Everything Optical Mart covers for a premium optical business

Optical Mart by Guru It Services is structured around real store, branch, AI, and super-admin workflows, not generic software promises.

Updated 17 October 2026 Refreshes 31 October 2026 4 min read

This feature overview reflects modules already implemented in the application, from GST billing and order lifecycle tracking to AI copilots, multi-branch controls, decision dashboards, and growth tooling.

Core operating modules

  • GST billing and invoices: Bills with GSTIN, HSN/SAC codes, CGST and SGST, printed on A4 or a receipt roll.
  • Customers and refractions: Customer records, eye powers checked in 0.25 steps, duplicate readings caught.
  • Orders and lab tracking: Eight job stages from booking to delivery, lab name, job number and promised date.
  • Lab jobs, lens check and remakes: A lab job sheet with QR, the power in minus cylinder, lens and frame details, the lab's own status page, a lens check to ANSI Z80.1 tolerances, remakes, lab scorecard and lab accounts.
  • Optical calculators: Transposition between plus and minus cylinder, spherical equivalent, contact lens power with vertex distance, and reading power - with the working shown.
  • Offers and coupon codes: The owner sets the discounts - % or flat, dates, categories, caps and limits - and staff apply them by code instead of giving their own.
  • Payments, dues and returns: Part payments, reversals, returning part of a bill, and a shop cash book.
  • Stock, barcode and QR labels: Frames and lenses, stock movements with reasons, low-stock floor, and Code 128, EAN-13 or QR labels on sheets, rolls and frame tags.
  • Appointments and walk-ins: Eye tests, follow-ups, deliveries, and a numbered walk-in queue.
  • Dashboard and reports: Billed and collected today, dues, overdue jobs and monthly sales for the whole branch.
  • Customer follow-up lists: Who to call today - payment due, ready for pickup, no-shows - with the words to send, and each customer's full history.
  • AI assistant: Ask about your own shop's numbers in plain words.
  • WhatsApp campaigns and reminders: Approved templates, appointment reminders and campaigns.
  • Staff logins and roles: Multiple users with roles on Standard and Hospital plans.
  • Branches and stock transfers: Branch-wise records and transfers between branches.
  • Vendors and purchase orders: Suppliers, purchase orders, receiving stock and paying suppliers.
  • Invoice share links: Send a customer their bill or prescription as a secure link.
  • Shop page and digital card: Your shop's own web page with your collection, a digital visiting card and a QR code - found on Google, shared on WhatsApp.
  • GST return in Excel: The month's GSTR-1 tables - b2b, b2cs, HSN and documents - as one workbook for your CA.
  • Shops outside India: Bills in your own currency with your country's VAT, GST or sales tax, your tax number on the invoice, and a monthly tax summary.

At the counter

  • Bill a customer quickly from the keyboard
  • Refraction, frame and lens on one order
  • Transpose a doctor's plus-cylinder slip for the lab in one click
  • Apply the owner's offer by its code
  • Take part payments and print the balance due
  • Print frame tags and packet labels from stock

Through the day

  • Track every job at the lab against its promised date
  • Scan a job back in and check the lenses before handing them over
  • See who owes money and who is ready for pickup
  • Book eye tests and run a walk-in queue
  • Know what is running low before it runs out

When the internet drops

  • The desktop app keeps billing for up to three days offline
  • Records are kept encrypted on that computer
  • Everything uploads to your account when the line returns
  • A daily backup is kept on the computer and in the cloud

For the owner

  • Sales, collections and dues from anywhere in a browser
  • Staff logins with roles on Standard
  • WhatsApp follow-up and campaigns on Standard
  • Branches and clinical workflows on Hospital

Related pages in this topic cluster

Optical Shop Management Software India | Optical Mart

Optical Mart: India’s all-in-one optical shop management software for billing, CRM, appointments, orders, prescriptions, inventory, AI, branches, and growth. Trusted by optical retailers for practical daily control and repeat-customer growth.

Optical Software Pricing | Optical Mart

Compare Optical Mart pricing plans for optical stores, chains, rollout-heavy teams, and AI-enabled operations. Transparent pricing for practical, growth-focused retailers.

Optical Software Solutions | Optical Mart

Feature-focused landing pages for billing, inventory, CRM, prescriptions, orders, appointments, and marketing. See how Optical Mart supports every workflow optical stores care about.

Optical Software SEO Blog | Optical Mart

Long-tail educational content focused on local SEO and buyer-intent topics. Weekly articles for Indian optical retailers evaluating software and workflow upgrades.

Frequently asked questions

Does Optical Mart include both daily operations and AI tools?

Yes. The product covers daily store workflows like billing, prescriptions, orders, appointments, and inventory, along with AI assistance, OCR, CRM automation, and decision support.

Is multi-branch control already part of the product?

Yes. Multi-branch shops can use branch switching, branch-aware staff scope, branch comparison reporting, and inter-branch stock workflows.

Can the same platform be used by single stores and larger teams?

Yes. Single stores can start with daily operations, and growing teams can expand into automation, branch control, targets, super admin governance, and rollout support later.